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Apr. 03, 2025
HPMC offers benefits like thickening and easy dispersion but faces challenges in detergent applications, including market acceptance, stability, and cost control.
Performance Limitations
HPMC has weaker cleaning efficiency than traditional surfactants, struggling with tough stains like grease and oil due to its slower reduction
of oil-water interfacial tension. For instance, HPMC-based detergents require more soaking and scrubbing compared to surfactant-rich formulas.
Additionally, HPMC's performance declines in hard water, as calcium and magnesium ions reduce its solubility and dispersion,
limiting its effectiveness in areas with varying water quality.
High Production Costs
HPMC's complex manufacturing process makes it more expensive than traditional detergent ingredients. Its high cost raises product prices,
reducing competitiveness in price-sensitive markets. Current production limitations also hinder significant cost cuts, limiting HPMC detergents to niche markets.
Low Market Awareness
HPMC detergents suffer from limited consumer recognition, as traditional brands dominate with strong marketing. Most buyers remain unaware of
HPMC's advantages, like gentle cleaning for delicate fabrics, hindering its market growth.
Environmental Regulations
While HPMC itself is biodegradable, detergent formulations must meet strict eco-standards. If additives fail compliance, market growth is hindered.
To compete, manufacturers must balance cleaning performance with environmental safety.
HPMC detergents must overcome performance, cost, market, and environmental hurdles. Success depends on improved formulations, production
efficiency, and strategic marketing to boost competitiveness and market share.
Name: Molly.Wang
E-Mail:Molly.wang@jtdf-rdp.com
Mobile:+86 156 5045 0156(Whatsapp)
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